£1,000 extra when you trade in or £1250 to spend on Parts, Accessories or MotorClothes®.

Harley-Davidson® Street Bob Offer

Break out your shades, the summer is finally round the corner. It’s the perfect time to get out there and make the most of the warmer weather on a brand new Harley®. And there’s never been a better time to trade up.

£1,000 extra when you trade in


Owning a Harley is about being free to get out on the open road. Now we’re giving you a lot more with any new Harley Dyna® or Softail®. Like up to £1,000 extra when you trade in.

It’s a tough choice but traiding in to a new Harley is the best decision you’ll ever make.

£1250 To Spend In Store


With every new Dyna® or Softail®, you can choose £1,250 to spend on parts, accessories and MotorClothes®. That means you can tailor your bike so it’s perfect for you. Beef up your performance, styling or add some extra luggage space for those longer rides. Maybe you’d prefer to turn heads in some brand new riding gear. Who knows, if you’re feeling really generous you could splash out on a new riding outfit for your other half? Hey, it’s just a suggestion.

Dyna Fat Bob

Find our more about the Dyna range HERE

This offer expires 31st July.

Call us in Bridgwater 01278 457652 or Bristol 0117 9588 7777.

Contact us HERE

Softail Heritage

Find our more about the Softail range HERE

This offer expires 31st July.

Call us in Bridgwater 01278 457652 or Bristol 0117 9588 7777.

Contact us HERE

If the a Dyna or Softail isn't quite your style then why not browse our used motorbikes HERE

Riders of Harley-Davidson - Nationwide Delivery on Motorcycles for £99
Customer may choose trade-in allowance or Parts & Accessories General Merchandise (PAM) voucher on the following terms when ordering a new Harley-Davidson Dyna or Softail motorcycle between Friday 12th May and Monday 31st July 2017 and only during this period. Motorcycle must be registered by Sunday 20th August 2017. This promotion is available in UK & Ireland authorised Harley-Davidson dealerships and is subject to stock availability. Trade-in redemption value shall be as follows: Dyna family €900 (£750 UK) trade-in allowance; Softail family €1,200 (£1,000 UK) trade-in allowance. Trade-in allowance shall be added to the trade-in value offered by dealer and shall be specified on customer invoice of new bike purchased. PAM voucher value shall be as follows: Dyna family €1,200 (£1,000 UK); Softail family €1,500 (£1,250 UK). PAM voucher value includes VAT and will be shown on customer’s invoice as a discount. PAM voucher can be spent against genuine Harley-Davidson Parts, Accessories and General Merchandise (excluding labour) at time of motorcycle order. No cash substitutions for either trade-in allowance or PAM voucher.Voucher may not be used in conjunction with any other Harley-Davidson offer. Promoter: Harley-Davidson Europe Ltd., 6000 Garsington Road, Oxford OX4 2DQ. Harley, Harley-Davidson and the Bar & Shield logo are among the trademarks owned by H-D U.S.A. LLC, a related company to Promoter.