The Rise of a Legend

POSTED: 31/01/2020

The iconic Softail® Motorcycle first hit the highway in 1984 and since then has become a true legend. Join us to celebrate a remarkable journey from the original Fat Boy® to the futuristic FXDRTM 114. Explore the heritage, enjoy exclusive offers and get a chance to win a very special signed print.

Over the years the classic design has evolved without sacrificing the traditional look. Every Softail® Motorcycle is different with a unique character which stems from the original. Learn about the subtle design differences, get up close and discover the heritage of a true icon.

If you’re one of the first 50 visitors to our event at either Bridgwater or Bristol you’ll not only receive a specially designed limited-edition print, but you’ll also have the chance to win a signed framed print of Willie G. Davidson’s original tank graphic for the 1990 Fatboy®.

Throughout the event we’ll have exclusive offers on Softail® Motorcycle models and accessories. Join us to celebrate the life of the Softail® Motorcycle. A modern motorcycle with its roots deep in our heritage.

Riders of Bridgwater Limited is an Appointed Representative of Automotive Compliance Ltd, who is authorised and regulated by the Financial Conduct Authority (FCA No 497010). Automotive Compliance Ltd’s permissions as a Principal Firm allows Riders of Bridgwater Limited to act as a credit broker, not as a lender, for the introduction to a limited number of lenders.

We can introduce you to a selected panel of lenders, which includes manufacturer lenders linked directly to the franchises that we represent. An introduction to a lender does not amount to independent financial advice and we act as their agent for this introduction. Our approach is to introduce you first to the manufacturer lender linked directly to the particular franchise you are purchasing your vehicle from, who are usually able to offer the best available package for you, taking into account both interest rates and other contributions. If they are unable to make you an offer of finance, we then seek to introduce you to whichever of the other lenders on our panel is able to make the next best offer of finance for you. Our aim is to secure the best deal you are eligible for from our panel of lenders. Lenders may pay a fixed commission to us for introducing you to them, calculated by reference to the vehicle model or amount you borrow. Different lenders may pay different commissions for such introductions, and manufacturer lenders linked directly to the franchises that we represent may also provide preferential rates to us for the funding of our vehicle stock and also provide financial support for our training and marketing. But any such amounts they and other lenders pay us will not affect the amounts you pay under your finance agreement, all of which are set by the lender concerned. If you ask us what the amount of commission is, we will tell you in good time before the Finance agreement is executed. All finance applications are subject to status, terms and conditions apply, UK residents only, 18’s or over. Guarantees may be required.