About Riders Harley-Davidson®

Riders is a family run business launched in 1976 by Phil Jessopp with state of the art motorcycle dealerships currently in Bridgwater and Bristol. Starting from the shed at the back of his garden; the company now has over 45,000 square feet of floor space. Riders opened it’s first Showroom in Monmouth Street, Bridgwater before moving to it’s current location in 1989. Unfortunately, the second building burnt down in 1998, the fire spreading from a skip started by kids messing about. The newly designed and built Bridgwater Showroom opened in 1999.

Riders of Bristol's Showroom opened on Stockwood Road, just off the busy A4, in 2003 with 10,000 square feet of ground floor retail space and upper mezzanine level. Whilst the Bristol store was being built there was no stopping Riders and we traded from a temporary building (nicknamed the shack) for almost two years. Our Bristol Showroom is the location of the South Wests premier Harley-Davidson® Dealership.


We're open from 09.00 to 17.30 Monday to Friday and 09:00 to 17.00 on Saturdays. We are closed on Sundays and Bank Holidays. Our online store is open 24 hours a day 7 days a week.

Name & Registered Office:  RIDERS OF BRISTOL LTD.    Registered Address: 107 North Street, Martock, Somerset, TA12 6EJ.   Company No. 03574388.   Registered in England and Wales

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Riders of Bridgwater Limited is an Appointed Representative of Automotive Compliance Ltd, who is authorised and regulated by the Financial Conduct Authority (FCA No 497010). Automotive Compliance Ltd’s permissions as a Principal Firm allows Riders of Bridgwater Limited to act as a credit broker, not as a lender, for the introduction to a limited number of lenders and to act as an agent on behalf of the insurer for insurance distribution activities only.

We can introduce you to a selected panel of lenders, which includes manufacturer lenders linked directly to the franchises that we represent. An introduction to a lender does not amount to independent financial advice and we act as their agent for this introduction. Our approach is to introduce you first to the manufacturer lender linked directly to the particular franchise you are purchasing your vehicle from, who are usually able to offer the best available package for you, taking into account both interest rates and other contributions. If they are unable to make you an offer of finance, we then seek to introduce you to whichever of the other lenders on our panel is able to make the next best offer of finance for you. Our aim is to secure the best deal you are eligible for from our panel of lenders. Lenders may pay a fixed commission to us for introducing you to them, calculated by reference to the vehicle model or amount you borrow. Different lenders may pay different commissions for such introductions, and manufacturer lenders linked directly to the franchises that we represent may also provide preferential rates to us for the funding of our vehicle stock and also provide financial support for our training and marketing. But any such amounts they and other lenders pay us will not affect the amounts you pay under your finance agreement, all of which are set by the lender concerned. If you ask us what the amount of commission is, we will tell you in good time before the Finance agreement is executed. All finance applications are subject to status, terms and conditions apply, UK residents only, 18’s or over. Guarantees may be required.

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