Go anywhere and everywhere with the Pan America range. Engineered to endure, designed to explore. With strikingly bold bodywork, and a presence that is undeniably Harley-Davidson, it’s time to take trails to new levels of adventure with a limited time Trade in
Voucher.
Whether you're looking to trade in your current bike or step up to your first Harley-Davidson, now’s the time to trade in, trade up, and ride away on a new Pan America Special or Pan America ST.
Trade in, trade up, and hit the road on your next Harley. More power, more style. It’s time to take trails to new levels of adventure.
Terms and conditions - UK
1.The promoter of the Promotion is Harley-Davidson Europe Limited, 192B Park Drive, Milton Park, Oxfordshire OX14 4SD (“Harley-Davidson”).
2.The Promotion entitles each customer who during the Promotional Period purchases a new Pan America Special or Pan America ST to receive a discount of £2,500
(two thousand five hundred pounds) against the dealer’s list price of the motorcycle when trading in a motorcycle. Excludes CVO variants.
3.The trade in motorcycle may be any make or model.
4.The Promotion is available to customers from 18 July 2025 until 30 September 2025 (the “Promotional Period”)
5.Promotion available only at authorised Harley-Davidson dealerships in the United Kingdom.
6.Harley-Davidson reserves the right to amend the terms of the Promotion or to withdraw the Promotion at any time if circumstances beyond its control make this
unavoidable, or to refuse redemption of the Promotion in the event of non-compliance with these terms and conditions.
7.With the exception of liability which cannot be excluded by law, Harley-Davidson and any other companies in its corporate group is not liable for, and customer
releases Harley-Davidson and any other companies in its corporate group from, liabilities relating to any direct or indirect loss or damage which is suffered as a result
of the Promotion.
8.The Promotion and the terms and conditions which apply to the Promotion will be governed by and construed in accordance with the law of England and Wales.
“Starting from” price based on discount applied to MSRP but actual dealer list price may vary. Purchase a Pan America Special or Pan America ST Harley-Davidson
motorcycle to receive a £2,500 discount against the dealer’s list price of the motorcycle when trading in a motorcycle of any make or model. Excludes CVO variants.
Offer valid until September 30 2025. See full details and exclusions here: https://bit.ly/HDTermsConditionsTradeInUK
Riders of Bridgwater Limited is an Appointed Representative of Automotive Compliance Ltd, who is authorised and regulated by the Financial Conduct Authority (FCA No 497010). Automotive Compliance Ltd’s permissions as a Principal Firm allows Riders of Bridgwater Limited to act as a credit broker, not as a lender, for the introduction to a limited number of lenders and to act as an agent on behalf of the insurer for insurance distribution activities only.
We can introduce you to a selected panel of lenders, which includes manufacturer lenders linked directly to the franchises that we represent. An introduction to a lender does not amount to independent financial advice and we act as their agent for this introduction. Our approach is to introduce you first to the manufacturer lender linked directly to the particular franchise you are purchasing your vehicle from, who are usually able to offer the best available package for you, taking into account both interest rates and other contributions. If they are unable to make you an offer of finance, we then seek to introduce you to whichever of the other lenders on our panel is able to make the next best offer of finance for you. Our aim is to secure the best deal you are eligible for from our panel of lenders. Lenders may pay a fixed commission to us for introducing you to them, calculated by reference to the vehicle model or amount you borrow. Different lenders may pay different commissions for such introductions, and manufacturer lenders linked directly to the franchises that we represent may also provide preferential rates to us for the funding of our vehicle stock and also provide financial support for our training and marketing. But any such amounts they and other lenders pay us will not affect the amounts you pay under your finance agreement, all of which are set by the lender concerned. If you ask us what the amount of commission is, we will tell you in good time before the Finance agreement is executed. All finance applications are subject to status, terms and conditions apply, UK residents only, 18’s or over. Guarantees may be required.
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